Welcome to Authenticity.
And welcome to AuthenticityBook.com. It's the place to learn more about the book Authenticity: What Consumers Really Want. But it's more than that... it's a place to learn more about the Real/Fake matrix and vote your opinion on such things, a place to add axiom violations to the Axiom Violation Gallery, and a place to read and contribute to the continued conversation about authenticity.
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Why is this book called Authenticity anyway?
Jim & Joe's Authenticity Journal
Rendering The Hard Way
We've always shared our first three Axioms of Authenticity assuming ...
Real Links
www.helpthehoneybees.com
One principle for natural authenticity that we wrote about in Authenticity was to Stress Materiality, and we asked: What one raw material might serve as a unifying force in rendering authenticity? In a clever twist on that question, Häaggen-Dazs asks: What one creature might serve as a unifying force in rendering authenticity? Their authenticity-rendering answer: the honey bee.