Archive for the ‘Real Links’ Category
These are the sites, articles, and interesting online content we’re finding that have to do with Authenticity. Read on.
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August 19th, 2008
Geeksquad Founder Robert Stevens | Global Neighborhoods
Ignore the two typos in the title and learn even more about how Geek Squad Founder Robert Stephens maintains the heart and soul of the company inside of Best Buy — by being that heart and soul.
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August 13th, 2008
“When You’re Here, You’re Family — But What About a Playboy Model?” | The Wall Street Journal
Companies love celebrity spokespeople — but not always when they’re genuine, as opposed to paid. Case in point: one Playboy model and her favorite eatery, the Olive Garden.
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August 11th, 2008
Let the Games Be Doped | The New York Times
It was only a matter of time, given the Olympics, for someone — science writer John Tierney in this case — to come out in favor of “doping”, broadly defined, in athletics. After all, how natural is it all anyway.
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August 11th, 2008
Coke Zero
The Coca-Cola Company is also making a big deal about Coke Zero having “real Coca-Cola taste.” Bloggers are awash in debating whether such is really the case. Google: real coke zero.
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August 7th, 2008
“Campaign Reveals Just a Little Bit of Coke’s Secret Formula” | The New York Times
The original Real Thing now making a big deal about being the natural Real Thing — no added preservatives or artificial flavors — in ads harkening back to John Pemberton, the druggist who came up with the secret formula 122 years ago.
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August 7th, 2008
A Geek’s Guide to Great Service | Harvard Business Publishing
A mostly HR-type take on the cool-geek Geek Squad, from Robert Stephens founding of the company to The Little Orange Book of today.
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July 25th, 2008
Wedding cakes with a twist | CNN
Fun Cakes Rental rents (or sells outright) “fakes cakes” that rival “real cakes” as wedding day offering. So now you can “eat” your cake and have it too!
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July 17th, 2008
Home Is Where the Head Is |The New York Times
“Emotional architecture” takes a first step toward designing homes explicitly on the basis of conforming to self-image, matching the design of one’s dwelling with one’s (psychological, emotional, etc.) self.
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July 15th, 2008
Businesses Emerge to Help School Fund-Raisers Go Green | The Wall Street Journal
Start-up businesses offer greener, more authentic alternatives to traditional, plastic (or plastic-feeling) promotional items for school fund-raising. Similar companies will surely emerge to offer similar alternative to all the fakeware handed out at trade shows and conferences.
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July 5th, 2008
www.helpthehoneybees.com
One principle for natural authenticity that we wrote about in Authenticity was to Stress Materiality, and we asked: What one raw material might serve as a unifying force in rendering authenticity? In a clever twist on that question, Häaggen-Dazs asks: What one creature might serve as a unifying force in rendering authenticity? Their authenticity-rendering answer: the honey bee.
